原文：
Sony Corp. said Monday it plans the world's firstcommercial launch of ultra-thin televisions using organic lightemitting diode (OLED) technology in December, aiming to revive itsreputation for innovation. The next generation television has a screen witha thickness of just three millimetres (0.12 inches), which was madepossible because the organic display is self-luminescent and does notrequire a backlight.
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Such screens, which sandwich avery thin layer of organic material between two plates, use less powerand offer brighter images and wider viewing angles than liquid crystaldisplay panels.
The television, which is 25.1 centimetres (9.9 inches) wide and14.1 centimetres (5.6 inches) tall, will have a price tag of 200,000yen (1,740 dollars).
"Going forward, Sony will progressively develop its OLED TVbusiness" alongside its existing line of 'BRAVIA' televisions, acompany statement said.
Competition in flat-panel displays is heating up, with electronics manufacturers vying over several different types.
Sony was initially left trailing by its rivals in the fast-growing flat-television market, but has since made a strong comeback.
In August, Sony announced plans to introduce a new lineup of"BRAVIA" flat-screen televisions, including the largest on the market,in a bid to boost sales at its mainstay electronics business.
Sony, which changed the way the world listens to music with theWalkman, has struggled in recent years against innovative new productslike Apple's iPod and Nintendo's Wii.
Its earnings were hit hard last year by recalls of faulty computerbatteries and the huge cost of developing its PlayStation 3 gameconsole.
But it expects a strong recovery in earnings this year after a major overhaul including thousands of job cuts.
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